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By: Dennis

One of the confounders of UC is the University of Cincinnati, where my wife teaches. For me, UC will forever and always mean the University of California system (Berkeley being either Cal or, well…...

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By: Warren Terra

I have no problem whatsoever with the creation of a logo (apart from some concerns about where the administration, which I regard as bloated, is putting its time and money), and I don’t confuse a logo...

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By: guest

For all I know, this IS a banana slug in a blue field, perhaps with a sticky trail behind.

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By: NCG

You know, an outline of California, with a little red star where the relevant branch is located, would be a nice-enough logo, and it might teach some geography to boot. What’s not to like? There could,...

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By: Keith Humphreys

I grew up near Cincinatti and indeed knew the basketball coach for the Bearcats, and I must say never understood why they had this mascot. A bearcat is a binturong, an odd smelling civet-like creature...

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By: Donald A. Coffin

Indiana University did something similar about (I am surprised to recall) 10 years age (here’s a link to a discussion of the whys and wherefores: http://visualidentity.iu.edu/index.shtml). IU has 8...

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By: Mark Kleiman

Just for the record, I think the Parisians had it right the first time: the Tour d’Eiffel is a blot on the Paris skyline. The fact that it’s now iconic for “Paris” doesn’t make it any less ugly. If...

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By: A second cut at a new UC logo « The Reality-Based Community

[...] one is ever going to confuse me with a graphic designer, even in very dim light. But starting with Mike’s suggestion of a Fresnel pattern to pun on “Let There Be Light” and switching to a Moire,...

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By: leo from chicago

“these are not silly or trivial objectives”. Don’t get two worked up. What the designer was saying about ‘authority and gravitas’ and telling a ‘story’ is the usual rubbish you hear from the Marketing...

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By: DCA

The oddity is, in an organization with plenty of talent (arts faculty and students), not to have a design competition–first prize being that your design gets selected. I’ll bet that a competition...

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By: Dennis

You are making the unwarranted assumption that the UCOP is aware that they have undergraduates studying visual arts. (Actually, in fairness, under the Donahoe Act, the UC campuses were to be strong in...

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By: Justin

(Yes… I know that the seal isn’t being done away with, but the new “modern logo” is horrible. It’s served just fine on media and is completely recognizable.) http://i.imgur.com/UxzfO.gif It’s making me...

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By: harrync

re: UC vs UC. There is also USC vs USC. Talking to a Clemson alum, I mentioned I had a degree from USC – the one is Los Angeles, not the one is South Carolina. His response: “Oh, the REAL USC.”

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By: Crissa

Justin, my spouse saw that one and said it looked like a swirling test-tube with a book atop it.

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